Starting in 2026, Miss Grand International Public Company Limited will restructure its business group and expand operations to enhance efficiency across all activities. Details are as follows:

Miss Grand International Public Company Limited (MGI)

A leading business in Experiential Commerce, listed on the Market for Alternative Investment (mai) in Thailand under the Consumer Products sector.

MGI operates based on the concept of Experiential Commerce, combining “Beauty + Entertainment + Commerce” into a fully integrated ecosystem. The company manages both national and international pageants such as Miss Grand Thailand and Miss Grand International, as well as artist and entertainment activities, turning audience experience, popularity, and content into commercial opportunities across retail, wholesale, and modern distribution platforms.

MGI distributes products under the brands Miss Grand, NangNgam, นางงาม, MGI, Velora, Finverr, and 24K, and collaborates with leading manufacturers and distributors to build a strong commercial ecosystem with reach across domestic and international markets.

Five Main Business Groups

1. MGI Commerce

Responsible for consumer product categories including:

• Skincare & Personal Care
• Food and Dietary Supplements
• Fragrances
• Fashion & Jewelry
• FMCG and other lifestyle products

Distributed under the brands NangNgam, Miss Grand, Beautilox, MGI, Velora, Finverr, 24K, and partner brands through comprehensive digital channels such as TikTok Shop, Shopee, Lazada, LINE OA, Facebook, the company’s websites, and other platforms.

The product strategy emphasizes high quality, affordable pricing, and economic suitability, addressing both Thai and regional markets.

2. MGI Pageant

Organizer of major national and international beauty pageants, including:

• Miss Grand International
• Miss Grand Thailand
• Miss Universe Thailand
• Licenses for several other leading global pageants

MGI is one of the strongest pageant platforms in the world and plays an important role in driving Thailand’s soft power.

3. MGI Beyond (Artist & Entertainment Management)

Extending from the pageant stage into real career opportunities within the entertainment industry, developing:

• Artists, actresses, actors
• Singers
• Presenters
• Influencers
• Young female entrepreneurs

Opportunities for contestants include:

• Commercials and acting
• Presenter & influencer roles
• Building personal businesses
• Singing, hosting, and public speaking

MGI Beyond also operates full-scale media production including:

• Dramas, series, films, music
• Entertainment events such as fan meets, parties, concerts, sport days, and meet & greet activities

MGI Beyond is a key mechanism to “transform the stage into real careers.”

4. MGI X (Technology Business)

The company’s technology and digital solutions hub, developing systems for internal support and commercial use, such as:

• Grand Vote – Voting system
• Grand Ticket – Online & on-ground ticketing system
• Grand Experience – Live streaming system
• OneGrand Platform – Content, membership, and commerce in one platform

MGI X is the technological backbone that enables seamless operations across the entire ecosystem.

5. The Grand Clinic (Aesthetic & Medical Clinic)

A full-service health and beauty clinic led by medical specialists, covering:

• Aesthetic Medicine
• Holistic Wellness & Anti-Aging
• Plastic & Aesthetic Surgery

The Grand Clinic extends MGI’s beauty and artist brands into a credible, standardized, and trusted medical business that supports demand from both local and international clients.

Supporting Businesses

MGI Hall – Full-Service Event Venue

A venue designed for premium events including:

• Pageants
• Concerts
• Launch events
• Conferences & seminars

Equipped with professional lighting, sound, staging, and full-service support, MGI Hall serves as the physical infrastructure supporting the company’s pageants, artist events, and large-scale entertainment activities.

MGI Production – Comprehensive Production Services

A professional production team responsible for:

• Live broadcasts
• Content production for programs, series, and commercials
• World-class pageant production
• PR media and commercial video production

MGI Production is at the heart of creating outstanding brand content and experiences.

Brand Positioning

MGI positions itself as an “Ecosystem Platform” that connects entertainment, commerce, and culture in a tangible way, creating economic, social, and career value for a wide range of people.

Key impacts include:

• Generating over 2,000 jobs annually
• Participation from all 77 provinces in Thailand and more than 80 countries worldwide
• Driving the beauty, fashion, commerce, and media industries with practical and scalable business models

MGI is not just a “stage.”
MGI is a tool that transforms the stage into real life opportunities.